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III. Appendices

Appendix A: List of Images that need to be compressed

Images
Size (bytes)
Site-wide image links
1
1,609,951
12
2
526,319
4
3
496,992
2
4
488,345
1
5
481,801
3
6
471,676
2
7
441,476
1
8
429,833
9
9
400,823
2
10
376,016
12
11
362,104
1
12
343,289
1
13
311,647
1
14
266,185
6
15
178,439
1
16
152,084
1
17
150,163
1
18
146,987
6
19
134,952
6
20
125,444
1
There are no rows in this table

Appendix B: Pages with invalid microdata

Page
Issue

Appendix C: Mobile usability issues

URL
Mobile-Friendly
Configure Viewport
Viewport width
Size Content To Viewport
Legible Font Sizes
Tap Targets Too Close
1
yes
pass
pass
pass
pass
pass
3
no
pass
pass
pass
fail
fail
4
no
pass
pass
fail
fail
fail
6
no
pass
pass
pass
fail
fail
7
yes
pass
pass
pass
pass
pass
13
yes
pass
pass
pass
pass
pass
16
yes
pass
pass
pass
pass
pass
18
yes
pass
pass
pass
pass
pass
22
no
pass
pass
fail
fail
fail
24
no
pass
pass
fail
fail
fail
There are no rows in this table

Appendix D: Pages & anchor text

home
/cost-to-ship-a-car/
across-country/
calculator page
1
car shipping cost
ship a car across the country
car shipping calculator
2
shipaa
car shipping quotes
how much does it cost to ship a car across the country
car shipping quotes
3
best car shipping company
car transport quote
cost to ship car across country
car transport quotes
4
ship a car direct
car transport cost
ship your car across country
auto transport quotes
5
reliable car shipping
vehicle shipping quote
auto shipping quotes
6
reliable car shipping company
auto transport quotes
car transport cost calculator
7
interstate car shipping
average cost to ship a car
8
luxury car transportation
auto shipping quotes
9
auto transport service
auto transport rates
10
auto transport company
car delivery cost
11
car shipping company
vehicle transport quote
12
transport my car
car shipping rates
13
car transport company
vehicle shipping cost
14
ship my car
price to ship a car
15
easy auto ship
cost to ship car across country
16
ship your car
17
car carriers
18
auto transportation services
There are no rows in this table

Appendix E: Questions & topics for content creation

Question
Answer (Title)
Answer (URL)
1
How much should it cost to ship a car?
2021 Cost to Ship a Car - Transport Vehicle Locally or Cross ...
2
What's the cheapest way to ship my car?
What's the Cheapest Way to Transport My Car? | Move.org
3
What is the best company to ship a car?
The 5 Best Car Shipping Companies of 2021 | Move.org
4
Can I put stuff in my car when I ship it?
Can You Put Stuff in Your Car or Trunk When You Ship It? | uShip ...
5
Is it worth it to ship a car?
Is shipping a car worth it? Find the answer | Corsia Logistics
6
Is it cheaper to ship a car by train or truck?
How to Transport a Car by Train | Moving.com
7
How much does it cost to ship a car across country?
Cross Country Car Shipping: The Cost to Ship a Car Across the US
8
Can I pay someone to drive my car across country?
Hire someone to drive your car cross country: A definitive guide ...
9
How much is it to ship a car to California?
How Much Does It Cost to Ship a Car – Cheapest Way to Ship ...
10
How do I ship my car to another state?
Car Shipping Cost Calculator | Auto Transport Quotes | uShip
11
How do I choose a car shipping company?
How to Choose the Best Car Shipping Company | YourMechanic ...
12
How can I ship my car across the country?
Shipping a Car Across Country Cost | Montway Auto Transport
There are no rows in this table

Appendix F: Keywords

Keyword
Status
# of Competitors
Keyword Count (Avg)
Keyword Count (Your Page)
TF-IDF (Min)
TF-IDF (Max)
TF-IDF (Avg)
TF-IDF (Your Page)
Word Count (Avg)
Word Count (Max)
Word Count (Min)
1
auto transport
Use more
10 (100%)
19
4
0.34
0.53
0.43
0.25
3.02
5.3
1.55
2
cost to ship
Use less
8 (80%)
9
22
0.27
0.53
0.4
0.54
3.1
5.3
1.55
3
cost to ship a car
Use less
8 (80%)
7
17
0.21
0.48
0.36
0.5
3.1
5.3
1.55
4
shipping a car
Use less
8 (80%)
3
11
0.1
0.36
0.23
0.44
3.16
5.3
1.55
5
door to door
Use less
7 (70%)
4
12
0.22
0.39
0.31
0.49
2.95
5.3
1.55
6
cost of shipping
Use less
4 (40%)
2
11
0.15
0.57
0.26
0.68
2.63
3.55
1.55
7
transport cost
Use less
4 (40%)
1
5
0.15
0.31
0.2
0.5
3.17
3.55
2.67
8
costs to ship
Use less
4 (40%)
1
2
0.15
0.16
0.15
0.3
3.67
5.3
2.49
9
car transportation
Use less
3 (30%)
2
3
0.19
0.44
0.33
0.46
3.58
5.3
2.29
10
type of transport
Use less
3 (30%)
1
3
0.19
0.2
0.19
0.46
2.26
2.74
1.55
11
cheaper to ship
Use less
3 (30%)
1
3
0.18
0.19
0.18
0.46
3.06
3.55
2.49
12
ship cars
Use less
3 (30%)
1
3
0.17
0.19
0.18
0.46
3.73
5.3
2.74
13
important factors
Use less
2 (20%)
1
2
0.23
0.24
0.23
0.43
2.02
2.49
1.55
14
transport your car
Use less
2 (20%)
1
2
0.22
0.24
0.23
0.43
2.36
3.17
1.55
15
type of vehicle
Use less
2 (20%)
1
3
0.22
0.23
0.23
0.56
3.02
3.55
2.49
16
car shipping
Ok
10 (100%)
26
15
0.28
0.56
0.47
0.41
3.02
5.3
1.55
17
ship a car
Ok
10 (100%)
12
25
0.09
0.47
0.36
0.47
3.02
5.3
1.55
18
shipping cost
Ok
9 (90%)
3
3
0.09
0.42
0.2
0.23
3.19
5.3
2.29
19
car shipping cost
Ok
9 (90%)
3
1
0.09
0.41
0.17
0.09
3.19
5.3
2.29
20
car transport
Ok
8 (80%)
14
7
0.2
0.56
0.45
0.37
3.25
5.3
2.29
21
auto shipping
Ok
8 (80%)
4
1
0.1
0.42
0.25
0.1
3.15
5.3
1.55
22
how much does it cost to ship a car
Ok
8 (80%)
3
5
0.1
0.4
0.23
0.33
3.1
5.3
1.55
23
ship your car
Ok
8 (80%)
2
3
0.1
0.3
0.2
0.25
3.07
5.3
1.55
24
transport company
Ok
8 (80%)
2
2
0.09
0.31
0.18
0.2
3.16
5.3
1.55
25
average cost
Ok
7 (70%)
7
2
0.11
0.66
0.3
0.21
3.16
5.3
1.55
26
transport companies
Ok
7 (70%)
5
6
0.11
0.49
0.3
0.38
3.16
5.3
1.55
27
new york
Ok
7 (70%)
3
1
0.11
0.36
0.23
0.11
2.94
5.3
1.55
28
shipping companies
Ok
7 (70%)
4
6
0.11
0.56
0.23
0.38
3.39
5.3
2.49
29
vehicle shipping
Ok
7 (70%)
4
1
0.11
0.51
0.23
0.11
3.17
5.3
2.29
30
open car
Ok
7 (70%)
2
1
0.11
0.37
0.21
0.11
3.24
5.3
2.29
31
shipping company
Ok
7 (70%)
2
5
0.11
0.38
0.17
0.36
2.89
3.55
2.29
32
open transport
Ok
6 (60%)
6
4
0.12
0.59
0.38
0.36
3.42
5.3
2.49
33
vehicle transport
Ok
6 (60%)
4
2
0.12
0.51
0.3
0.24
3.26
5.3
1.55
34
average cost to ship
Ok
6 (60%)
3
2
0.12
0.5
0.27
0.24
3.27
5.3
1.55
35
cross country
Ok
6 (60%)
3
5
0.11
0.46
0.26
0.39
3.27
5.3
1.55
36
car transport companies
Ok
6 (60%)
3
4
0.12
0.44
0.24
0.36
3.43
5.3
2.49
37
united states
Ok
6 (60%)
2
2
0.12
0.27
0.18
0.24
3.11
5.3
1.55
38
cost per mile
Ok
6 (60%)
1
1
0.12
0.24
0.14
0.12
2.74
3.55
1.55
39
enclosed transport
Ok
5 (50%)
6
4
0.35
0.65
0.44
0.4
3.57
5.3
2.49
40
car shipping quote
Ok
5 (50%)
3
0
0.28
0.46
0.36
0
3.18
5.3
2.29
41
cheapest way to ship
Ok
5 (50%)
3
0
0.14
0.54
0.35
0
2.86
3.55
1.55
42
auto transport companies
Ok
5 (50%)
4
0
0.14
0.53
0.33
0
3.3
5.3
1.55
43
transport services
Ok
5 (50%)
3
1
0.27
0.51
0.32
0.13
3.41
5.3
2.29
44
car shipping companies
Ok
5 (50%)
5
3
0.13
0.68
0.3
0.34
3.57
5.3
2.49
45
los angeles
Ok
5 (50%)
3
2
0.14
0.45
0.3
0.27
3.07
5.3
1.55
46
expect to pay
Ok
5 (50%)
2
3
0.14
0.36
0.27
0.34
2.48
3.14
1.55
47
time of year
Ok
5 (50%)
2
0
0.14
0.41
0.27
0
2.65
3.17
1.55
48
long distance
Ok
5 (50%)
2
2
0.13
0.39
0.26
0.27
2.81
3.55
1.55
49
enclosed trailer
Ok
5 (50%)
2
1
0.14
0.4
0.25
0.13
2.78
3.55
1.55
50
it’s important
Ok
5 (50%)
2
0
0.14
0.4
0.24
0
2.98
3.55
2.29
51
shipping price
Ok
5 (50%)
2
1
0.13
0.27
0.24
0.13
3.7
5.3
3.14
52
car shipping quotes
Ok
5 (50%)
3
0
0.14
0.57
0.23
0
3.1
5.3
2.29
53
open auto
Ok
5 (50%)
2
0
0.14
0.4
0.22
0
2.92
3.55
2.29
54
moving companies
Ok
5 (50%)
2
0
0.14
0.45
0.2
0
2.92
3.34
2.29
55
enclosed carrier
Ok
5 (50%)
1
0
0.14
0.27
0.19
0
2.88
3.34
2.29
56
privacy policy
Ok
5 (50%)
1
2
0.14
0.27
0.19
0.27
2.88
3.34
2.29
57
ship my car
Ok
5 (50%)
1
0
0.14
0.27
0.19
0
3.45
5.3
2.29
58
expedited car
Ok
5 (50%)
1
0
0.13
0.33
0.18
0
3.56
5.3
2.67
59
expedited car shipping
Ok
5 (50%)
1
0
0.13
0.33
0.18
0
3.56
5.3
2.67
60
best auto
Ok
5 (50%)
1
0
0.13
0.28
0.17
0
2.88
3.55
2.29
61
cost effective
Ok
5 (50%)
1
0
0.13
0.27
0.17
0
3.13
5.3
1.55
62
enclosed auto
Ok
5 (50%)
1
0
0.13
0.27
0.16
0
3.36
5.3
2.29
63
important to note
Ok
5 (50%)
1
0
0.13
0.14
0.14
0
3.05
3.55
2.67
64
terminal to terminal
Ok
4 (40%)
4
5
0.31
0.6
0.43
0.5
2.74
3.55
1.55
65
instant quote
Ok
4 (40%)
6
0
0.15
0.78
0.41
0
3.08
3.34
2.67
66
transport quotes
Ok
4 (40%)
4
0
0.16
0.65
0.38
0
3.63
5.3
2.49
67
open transport enclosed
Ok
4 (40%)
3
0
0.15
0.62
0.35
0
3.57
5.3
2.49
68