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SEO Audit Sample - Shipaa
I. SEO Strategy
II. Link-building Plan
III. Appendices
More
III. Appendices
Appendix A: List of Images that need to be compressed
Images
Size (bytes)
Site-wide image links
Images
Size (bytes)
Site-wide image links
1,609,951
12
526,319
4
496,992
2
488,345
1
481,801
3
471,676
2
441,476
1
429,833
9
400,823
2
376,016
12
362,104
1
343,289
1
311,647
1
266,185
6
178,439
1
152,084
1
150,163
1
146,987
6
134,952
6
125,444
1
There are no rows in this table
Appendix B: Pages with invalid microdata
Page
Issue
Page
Issue
https://www.shipaa.com/affordable-prices/
Out of place
https://www.shipaa.com/automation/
Out of place
https://www.shipaa.com/blog/
Out of place
https://www.shipaa.com/car-buyers-online/
Out of place
https://www.shipaa.com/car-dealerships/
Out of place
https://www.shipaa.com/cost-to-ship-a-car/
http://schema.org/itemReviewed' property is required for 'AggregateRating'
https://www.shipaa.com/door-to-door/
Blank
https://www.shipaa.com/enclosed-transport/
Out of place
https://www.shipaa.com/gps/
Out of place
https://www.shipaa.com/mission-and-vision/
Out of place
https://www.shipaa.com/moving-for-the-winter/
Out of place
https://www.shipaa.com/moving/
Out of place
https://www.shipaa.com/new-trucks/
Out of place
https://www.shipaa.com/open-transport/
Out of place
https://www.shipaa.com/throughout-country/
Out of place
There are no rows in this table
Appendix C: Mobile usability issues
URL
Mobile-Friendly
Configure Viewport
Viewport width
Size Content To Viewport
Legible Font Sizes
Tap Targets Too Close
URL
Mobile-Friendly
Configure Viewport
Viewport width
Size Content To Viewport
Legible Font Sizes
Tap Targets Too Close
https://www.shipaa.com/
yes
pass
pass
pass
pass
pass
https://www.shipaa.com/moving-for-the-winter/
no
pass
pass
pass
fail
fail
https://www.shipaa.com/automation/
no
pass
pass
pass
fail
fail
https://www.shipaa.com/blog/
no
pass
pass
fail
fail
fail
https://www.shipaa.com/enclosed-transport/
yes
pass
pass
pass
pass
pass
https://www.shipaa.com/moving/
no
pass
pass
pass
fail
fail
https://www.shipaa.com/gps/
yes
pass
pass
pass
pass
pass
https://www.shipaa.com/car-dealerships/
no
pass
pass
pass
fail
fail
https://www.shipaa.com/cost-to-ship-a-car/
no
pass
pass
fail
fail
fail
https://www.shipaa.com/car-buyers-online/
no
pass
pass
pass
fail
fail
https://www.shipaa.com/affordable-prices/
yes
pass
pass
pass
pass
pass
https://www.shipaa.com/mission-and-vision/
no
pass
pass
pass
fail
fail
https://www.shipaa.com/new-trucks/
yes
pass
pass
pass
pass
pass
https://www.shipaa.com/open-transport/
yes
pass
pass
pass
pass
pass
https://www.shipaa.com/auto-transport-scams/
no
pass
pass
fail
fail
fail
https://www.shipaa.com/review/
yes
pass
pass
pass
pass
pass
https://www.shipaa.com/throughout-country/
no
pass
pass
pass
fail
fail
https://www.shipaa.com/door-to-door/
yes
pass
pass
pass
pass
pass
https://www.shipaa.com/vehicle-transport/
no
pass
pass
fail
fail
fail
https://www.shipaa.com/car-shipping-california/
no
pass
pass
fail
fail
fail
https://www.shipaa.com/direct-transportation/
no
pass
pass
fail
fail
fail
https://www.shipaa.com/car-shipping/
no
pass
pass
fail
fail
fail
https://www.shipaa.com/boat-shipping/
no
pass
pass
fail
fail
fail
https://www.shipaa.com/move-my-car/
no
pass
pass
fail
fail
fail
https://www.shipaa.com/across-country/
no
pass
pass
fail
fail
fail
There are no rows in this table
Appendix D: Pages & anchor text
home
/cost-to-ship-a-car/
across-country/
calculator page
home
/cost-to-ship-a-car/
across-country/
calculator page
shipaa.com
car shipping cost
ship a car across the country
car shipping calculator
shipaa
car shipping quotes
how much does it cost to ship a car across the country
car shipping quotes
best car shipping company
car transport quote
cost to ship car across country
car transport quotes
ship a car direct
car transport cost
ship your car across country
auto transport quotes
reliable car shipping
vehicle shipping quote
auto shipping quotes
reliable car shipping company
auto transport quotes
car transport cost calculator
interstate car shipping
average cost to ship a car
luxury car transportation
auto shipping quotes
auto transport service
auto transport rates
auto transport company
car delivery cost
car shipping company
vehicle transport quote
transport my car
car shipping rates
car transport company
vehicle shipping cost
ship my car
price to ship a car
easy auto ship
cost to ship car across country
ship your car
car carriers
auto transportation services
There are no rows in this table
Appendix E: Questions & topics for content creation
Question
Answer (Title)
Answer (URL)
Question
Answer (Title)
Answer (URL)
How much should it cost to ship a car?
2021 Cost to Ship a Car - Transport Vehicle Locally or Cross ...
https://www.homeadvisor.com/cost/storage-and-organization/ship-a-car/
What's the cheapest way to ship my car?
What's the Cheapest Way to Transport My Car? | Move.org
https://www.move.org/cheapest-way-to-ship-my-car/
What is the best company to ship a car?
The 5 Best Car Shipping Companies of 2021 | Move.org
https://www.move.org/best-car-shipping-companies/
Can I put stuff in my car when I ship it?
Can You Put Stuff in Your Car or Trunk When You Ship It? | uShip ...
https://www.uship.com/guides/can-you-put-stuff-in-your-car-or-trunk-when-you-ship-it/
Is it worth it to ship a car?
Is shipping a car worth it? Find the answer | Corsia Logistics
https://www.corsia.us/is-shipping-a-car-worth-it
Is it cheaper to ship a car by train or truck?
How to Transport a Car by Train | Moving.com
https://www.moving.com/tips/how-to-transport-a-car-by-train/
How much does it cost to ship a car across country?
Cross Country Car Shipping: The Cost to Ship a Car Across the US
https://nexusautotransport.com/cross-country-car-shipping-the-cost-to-ship-a-car-across-the-us/
Can I pay someone to drive my car across country?
Hire someone to drive your car cross country: A definitive guide ...
https://sgtautotransport.com/autoblog/hiring-someone-to-drive-your-car-cross-country
How much is it to ship a car to California?
How Much Does It Cost to Ship a Car – Cheapest Way to Ship ...
https://www.movers.com/moving-guides/cheapest-way-to-ship-a-car.html
How do I ship my car to another state?
Car Shipping Cost Calculator | Auto Transport Quotes | uShip
https://www.uship.com/vehicles/
How do I choose a car shipping company?
How to Choose the Best Car Shipping Company | YourMechanic ...
https://www.yourmechanic.com/article/how-to-choose-the-best-car-shipping-company
How can I ship my car across the country?
Shipping a Car Across Country Cost | Montway Auto Transport
https://www.montway.com/ship-car-across-country
There are no rows in this table
Appendix F: Keywords
Keyword
Status
# of Competitors
Keyword Count (Avg)
Keyword Count (Your Page)
TF-IDF (Min)
TF-IDF (Max)
TF-IDF (Avg)
TF-IDF (Your Page)
Word Count (Avg)
Word Count (Max)
Word Count (Min)
Keyword
Status
# of Competitors
Keyword Count (Avg)
Keyword Count (Your Page)
TF-IDF (Min)
TF-IDF (Max)
TF-IDF (Avg)
TF-IDF (Your Page)
Word Count (Avg)
Word Count (Max)
Word Count (Min)
auto transport
Use more
10 (100%)
19
4
0.34
0.53
0.43
0.25
3.02
5.3
1.55
cost to ship
Use less
8 (80%)
9
22
0.27
0.53
0.4
0.54
3.1
5.3
1.55
cost to ship a car
Use less
8 (80%)
7
17
0.21
0.48
0.36
0.5
3.1
5.3
1.55
shipping a car
Use less
8 (80%)
3
11
0.1
0.36
0.23
0.44
3.16
5.3
1.55
door to door
Use less
7 (70%)
4
12
0.22
0.39
0.31
0.49
2.95
5.3
1.55
cost of shipping
Use less
4 (40%)
2
11
0.15
0.57
0.26
0.68
2.63
3.55
1.55
transport cost
Use less
4 (40%)
1
5
0.15
0.31
0.2
0.5
3.17
3.55
2.67
costs to ship
Use less
4 (40%)
1
2
0.15
0.16
0.15
0.3
3.67
5.3
2.49
car transportation
Use less
3 (30%)
2
3
0.19
0.44
0.33
0.46
3.58
5.3
2.29
type of transport
Use less
3 (30%)
1
3
0.19
0.2
0.19
0.46
2.26
2.74
1.55
cheaper to ship
Use less
3 (30%)
1
3
0.18
0.19
0.18
0.46
3.06
3.55
2.49
ship cars
Use less
3 (30%)
1
3
0.17
0.19
0.18
0.46
3.73
5.3
2.74
important factors
Use less
2 (20%)
1
2
0.23
0.24
0.23
0.43
2.02
2.49
1.55
transport your car
Use less
2 (20%)
1
2
0.22
0.24
0.23
0.43
2.36
3.17
1.55
type of vehicle
Use less
2 (20%)
1
3
0.22
0.23
0.23
0.56
3.02
3.55
2.49
car shipping
Ok
10 (100%)
26
15
0.28
0.56
0.47
0.41
3.02
5.3
1.55
ship a car
Ok
10 (100%)
12
25
0.09
0.47
0.36
0.47
3.02
5.3
1.55
shipping cost
Ok
9 (90%)
3
3
0.09
0.42
0.2
0.23
3.19
5.3
2.29
car shipping cost
Ok
9 (90%)
3
1
0.09
0.41
0.17
0.09
3.19
5.3
2.29
car transport
Ok
8 (80%)
14
7
0.2
0.56
0.45
0.37
3.25
5.3
2.29
auto shipping
Ok
8 (80%)
4
1
0.1
0.42
0.25
0.1
3.15
5.3
1.55
how much does it cost to ship a car
Ok
8 (80%)
3
5
0.1
0.4
0.23
0.33
3.1
5.3
1.55
ship your car
Ok
8 (80%)
2
3
0.1
0.3
0.2
0.25
3.07
5.3
1.55
transport company
Ok
8 (80%)
2
2
0.09
0.31
0.18
0.2
3.16
5.3
1.55
average cost
Ok
7 (70%)
7
2
0.11
0.66
0.3
0.21
3.16
5.3
1.55
transport companies
Ok
7 (70%)
5
6
0.11
0.49
0.3
0.38
3.16
5.3
1.55
new york
Ok
7 (70%)
3
1
0.11
0.36
0.23
0.11
2.94
5.3
1.55
shipping companies
Ok
7 (70%)
4
6
0.11
0.56
0.23
0.38
3.39
5.3
2.49
vehicle shipping
Ok
7 (70%)
4
1
0.11
0.51
0.23
0.11
3.17
5.3
2.29
open car
Ok
7 (70%)
2
1
0.11
0.37
0.21
0.11
3.24
5.3
2.29
shipping company
Ok
7 (70%)
2
5
0.11
0.38
0.17
0.36
2.89
3.55
2.29
open transport
Ok
6 (60%)
6
4
0.12
0.59
0.38
0.36
3.42
5.3
2.49
vehicle transport
Ok
6 (60%)
4
2
0.12
0.51
0.3
0.24
3.26
5.3
1.55
average cost to ship
Ok
6 (60%)
3
2
0.12
0.5
0.27
0.24
3.27
5.3
1.55
cross country
Ok
6 (60%)
3
5
0.11
0.46
0.26
0.39
3.27
5.3
1.55
car transport companies
Ok
6 (60%)
3
4
0.12
0.44
0.24
0.36
3.43
5.3
2.49
united states
Ok
6 (60%)
2
2
0.12
0.27
0.18
0.24
3.11
5.3
1.55
cost per mile
Ok
6 (60%)
1
1
0.12
0.24
0.14
0.12
2.74
3.55
1.55
enclosed transport
Ok
5 (50%)
6
4
0.35
0.65
0.44
0.4
3.57
5.3
2.49
car shipping quote
Ok
5 (50%)
3
0
0.28
0.46
0.36
0
3.18
5.3
2.29
cheapest way to ship
Ok
5 (50%)
3
0
0.14
0.54
0.35
0
2.86
3.55
1.55
auto transport companies
Ok
5 (50%)
4
0
0.14
0.53
0.33
0
3.3
5.3
1.55
transport services
Ok
5 (50%)
3
1
0.27
0.51
0.32
0.13
3.41
5.3
2.29
car shipping companies
Ok
5 (50%)
5
3
0.13
0.68
0.3
0.34
3.57
5.3
2.49
los angeles
Ok
5 (50%)
3
2
0.14
0.45
0.3
0.27
3.07
5.3
1.55
expect to pay
Ok
5 (50%)
2
3
0.14
0.36
0.27
0.34
2.48
3.14
1.55
time of year
Ok
5 (50%)
2
0
0.14
0.41
0.27
0
2.65
3.17
1.55
long distance
Ok
5 (50%)
2
2
0.13
0.39
0.26
0.27
2.81
3.55
1.55
enclosed trailer
Ok
5 (50%)
2
1
0.14
0.4
0.25
0.13
2.78
3.55
1.55
it’s important
Ok
5 (50%)
2
0
0.14
0.4
0.24
0
2.98
3.55
2.29
shipping price
Ok
5 (50%)
2
1
0.13
0.27
0.24
0.13
3.7
5.3
3.14
car shipping quotes
Ok
5 (50%)
3
0
0.14
0.57
0.23
0
3.1
5.3
2.29
open auto
Ok
5 (50%)
2
0
0.14
0.4
0.22
0
2.92
3.55
2.29
moving companies
Ok
5 (50%)
2
0
0.14
0.45
0.2
0
2.92
3.34
2.29
enclosed carrier
Ok
5 (50%)
1
0
0.14
0.27
0.19
0
2.88
3.34
2.29
privacy policy
Ok
5 (50%)
1
2
0.14
0.27
0.19
0.27
2.88
3.34
2.29
ship my car
Ok
5 (50%)
1
0
0.14
0.27
0.19
0
3.45
5.3
2.29
expedited car
Ok
5 (50%)
1
0
0.13
0.33
0.18
0
3.56
5.3
2.67
expedited car shipping
Ok
5 (50%)
1
0
0.13
0.33
0.18
0
3.56
5.3
2.67
best auto
Ok
5 (50%)
1
0
0.13
0.28
0.17
0
2.88
3.55
2.29
cost effective
Ok
5 (50%)
1
0
0.13
0.27
0.17
0
3.13
5.3
1.55
enclosed auto
Ok
5 (50%)
1
0
0.13
0.27
0.16
0
3.36
5.3
2.29
important to note
Ok
5 (50%)
1
0
0.13
0.14
0.14
0
3.05
3.55
2.67
terminal to terminal
Ok
4 (40%)
4
5
0.31
0.6
0.43
0.5
2.74
3.55
1.55
instant quote
Ok
4 (40%)
6
0
0.15
0.78
0.41
0
3.08
3.34
2.67
transport quotes
Ok
4 (40%)
4
0
0.16
0.65
0.38
0
3.63
5.3
2.49
open transport enclosed
Ok
4 (40%)
3
0
0.15
0.62
0.35
0
3.57
5.3
2.49
open transport enclosed transport
Ok
4 (40%)
3
0
0.15
0.62
0.35
0
3.57
5.3
2.49
quote calculator
Ok
4 (40%)
4
0
0.16
0.67
0.35
0
3.35
5.3
2.29
transport enclosed transport
Ok
4 (40%)
3
0
0.15
0.62
0.35
0
3.57
5.3
2.49
new hampshire
Ok
4 (40%)
3
0
0.15
0.52
0.33
0
3.45
5.3
2.29
shipping your car
Ok
4 (40%)
3
2
0.16
0.51
0.33
0.3
2.41
3.14
1.55
transport car
Ok
4 (40%)
4
1
0.15
0.69
0.33
0.15
3.52
5.3
2.29
car carrier
Ok
4 (40%)
3
3
0.15
0.49
0.32
0.39
3.08
3.55
2.29
car shipment
Ok
4 (40%)
3
0
0.15
0.52
0.32
0
3.58
5.3
2.29
new mexico
Ok
4 (40%)
2
0
0.16
0.44
0.31
0
3.18
5.3
2.29
open or enclosed
Ok
4 (40%)
2
0
0.29
0.32
0.31
0
3.58
5.3
2.29
shipping a vehicle
Ok
4 (40%)
2
1
0.16
0.4
0.31
0.15
2.58
3.55
1.55
south carolina
Ok
4 (40%)
2
0
0.15
0.44
0.31
0
3.45
5.3
2.29
transport costs
Ok
4 (40%)
3
0
0.16
0.51
0.31
0
2.81
3.34
2.49
car shipping costs
Ok
4 (40%)
2
0
0.16
0.4
0.3
0
2.77
3.17
2.49
open trailer
Ok
4 (40%)
2
0
0.16
0.41
0.3
0
3.08
3.55
2.49
ship a vehicle
Ok
4 (40%)
2
0
0.15
0.57
0.3
0
3.23
5.3
1.55
auto transport quotes
Ok
4 (40%)
3
0
0.16
0.52
0.29
0
3.63
5.3
2.49
cheapest car
Ok
4 (40%)
2
0
0.16
0.34
0.29
0
2.48
3.14
1.55
cheapest car shipping
Ok
4 (40%)
2
0
0.16
0.34
0.29
0
2.48
3.14
1.55
north carolina
Ok
4 (40%)
2
0
0.15
0.38
0.29
0
3.45
5.3
2.29
shipping prices
Ok
4 (40%)
2
0
0.16
0.51
0.29
0
3.1
3.34
2.74
transport carriers
Ok
4 (40%)
2
0
0.15
0.38
0.29
0
3.64
5.3
2.74
vehicle condition
Ok
4 (40%)
2
0
0.15
0.38
0.29
0
3.74
5.3
3.14
vehicle type
Ok
4 (40%)
2
0
0.15
0.53
0.29
0
3.01
3.55
2.49
best car
Ok
4 (40%)
3
0
0.15
0.62
0.27
0
3.84
5.3
3.17
car shipping prices
Ok
4 (40%)
2
0
0.16
0.46
0.27
0
3.1
3.34
2.74
customer service
Ok
4 (40%)
2
0
0.16
0.44
0.27
0
3.36
5.3
2.29
car cross
Ok
4 (40%)
2
0
0.16
0.31
0.24
0
2.8
3.55
1.55
car shipping company
Ok
4 (40%)
2
2
0.16
0.49
0.24
0.3
2.66
3.14
2.29
open car transport
Ok
4 (40%)
2
0
0.16
0.47
0.24
0
2.67
3.17
2.29
personal belongings
Ok
4 (40%)
2
0
0.16
0.32
0.24
0
2.77
3.55
2.29
save money
Ok
4 (40%)
2
0
0.16
0.31
0.24
0
2.93
3.55
2.29
shipping option
Ok
4 (40%)
2
0
0.15
0.34
0.24
0
2.53
3.34
1.55
car shipping calculator
Ok
4 (40%)
2
0
0.16
0.31
0.23
0
3.42
5.3
2.49
classic car transport
Ok
4 (40%)
2
0
0.15
0.32
0.23
0
3.35
5.3
2.29
instant car
Ok
4 (40%)
2
0
0.15
0.32
0.23
0
3.45
5.3
2.29
shipping calculator
Ok
4 (40%)
2
0
0.16
0.31
0.23
0
3.42
5.3
2.49
companies offer
Ok
4 (40%)
2
2
0.15
0.41
0.22
0.3
3.03
3.55
2.49
coast to coast
Ok
4 (40%)
1
2
0.16
0.32
0.2
0.3
2.66
3.14
2.29
instant car shipping
Ok
4 (40%)
1
0
0.15
0.32
0.2
0
3.45
5.3
2.29
reliable car
Ok
4 (40%)
1
0
0.15
0.32
0.2
0
3.18
5.3
2.29
transport reviews
Ok
4 (40%)
1
0
0.15
0.32
0.2
0
3.47
5.3
2.29
auto transport industry
Ok
4 (40%)
1
0
0.15
0.29
0.19
0
3.67
5.3
2.67
multiple vehicles
Ok
4 (40%)
1
0
0.15
0.31
0.19
0
3.68
5.3
2.74
transport industry
Ok
4 (40%)
1
1
0.15
0.29
0.19
0.15
3.67
5.3
2.67
best auto transport
Ok
4 (40%)
1
0
0.15
0.16
0.16
0
2.92
3.55
2.29
door shipping
Ok
4 (40%)
1
1
0.16
0.17
0.16
0.15
2.48
3.14
1.55
door to door shipping
Ok
4 (40%)
1
1
0.16
0.17
0.16
0.15
2.48
3.14
1.55
find the best
Ok
4 (40%)
1
0
0.15
0.16
0.16
0
3.1
3.34
2.74
it’s important to note
Ok
4 (40%)
1
0
0.15
0.16
0.16
0
3.15
3.55
2.74
long distances
Ok
4 (40%)
1
0
0.16
0.17
0.16
0
2.65
3.17
1.55
metropolitan areas
Ok
4 (40%)
1
0
0.15
0.16
0.16
0
3.08
3.55
2.49
price per mile
Ok
4 (40%)
1
0
0.15
0.17
0.16
0
3.12
5.3
1.55
terms conditions
Ok
4 (40%)
1
1
0.15
0.16
0.16
0.15
3.52
5.3
2.49
shipping rates
Ok
3 (30%)
6
0
0.48
0.72
0.62
0
2.99
3.55
2.67
ground clearance
Ok
3 (30%)
4
0
0.51
0.55
0.53
0
4
5.3
3.17
transport type
Ok
3 (30%)
4
0
0.36
0.72
0.48
0
3.22
3.34
3.14
transport quote
Ok
3 (30%)
5
0
0.19
0.74
0.47
0
3.71
5.3
2.67
car shipping rates
Ok
3 (30%)
3
0
0.19
0.62
0.45
0
2.99
3.55
2.67
small suv
Ok
3 (30%)
3
0
0.36
0.62
0.45
0
2.77
3.17
2.49
new jersey
Ok
3 (30%)
3
0
0.37
0.51
0.42
0
3.42
5.3
2.29
west coast
Ok
3 (30%)
3
1
0.18
0.66
0.41
0.18
2.49
3.17
1.55
car delivery
Ok
3 (30%)
3
0
0.19
0.65
0.4
0
3.78
5.3
2.49
rhode island
Ok
3 (30%)
2
0
0.37
0.44
0.4
0
3.42
5.3
2.29
terminal shipping
Ok
3 (30%)
2
0
0.37
0.4
0.38
0
2.26
2.74
1.55
vehicle shipment
Ok
3 (30%)
2
0
0.19
0.48
0.38
0
2.9
3.55
2.49
transport broker
Ok
3 (30%)
2
0
0.18
0.56
0.37
0
3
3.34
2.49
best car shipping
Ok
3 (30%)
3
0
0.17
0.72
0.36
0
3.94
5.3
3.17
car transport service
Ok
3 (30%)
4
0
0.18
0.71
0.36
0
3.74
5.3
2.74
car transport services
Ok
3 (30%)
2
0
0.34
0.37
0.36
0
3.86
5.3
2.74
door auto
Ok
3 (30%)
2
0
0.2
0.51
0.36
0
3.04
5.3
1.55
door auto transport
Ok
3 (30%)
2
0
0.2
0.51
0.36
0
3.04
5.3
1.55
door to door auto
Ok
3 (30%)
2
0
0.2
0.51
0.36
0
3.04
5.3
1.55
There are no rows in this table
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